Privacy Policy – GDPR & Data Protection

This Privacy Policy explains how Euro Lift Master SRL, VAT Code RO33701561, registered in Baia Mare, Romania (“Company”, “we”, “us”), processes personal data in accordance with Regulation (EU) 2016/679 (General Data Protection Regulation – GDPR), Directive 2002/58/EC (ePrivacy Directive), and applicable Romanian legislation.

1. Data Controller

Euro Lift Master SRL

VAT Code: RO33701561

Registered Office: Baia Mare, Romania

Email: sales@euroliftmaster.com

Phone: +40 747 251 251

3. Legal Basis for Processing

Art. 6(1)(b) GDPR – Performance of a contract or pre-contractual measures (orders, quotations, customer requests)
Art. 6(1)(c) GDPR – Compliance with legal obligations (taxation, accounting, invoicing)
Art. 6(1)(f) GDPR – Legitimate interests (business communication, fraud prevention, IT security, legal defense)
Art. 6(1)(a) GDPR – Consent (cookies, analytics, advertising, newsletter)

Where processing is based on legitimate interest, the Company ensures that such interest does not override the fundamental rights and freedoms of data subjects.

4. Voluntarily Submitted Data

When users voluntarily submit personal data via contact forms, email communication, WhatsApp messaging, or other communication channels, such data is processed for the purpose of responding to inquiries, providing requested information, or taking steps prior to entering into a contract.

The legal basis for such processing is Art. 6(1)(b) GDPR and/or Art. 6(1)(f) GDPR.

By voluntarily providing personal data through these communication channels, users acknowledge that their data will be processed in accordance with this Privacy Policy.

5. Cookies and Tracking Technologies

This website uses a cookie consent mechanism allowing users to accept or refuse non-essential cookies.
Tracking technologies are activated only after explicit consent.

Google Analytics 4 (GA4) is used to analyze website traffic and user interaction.

Google Ads Conversion Tracking may be used to measure advertising performance.

These services may involve data transfers outside the European Economic Area,
performed under GDPR-approved safeguards such as Standard Contractual Clauses.

6. Newsletter and Marketing

Newsletter subscription requires explicit consent.
Users may unsubscribe at any time using the unsubscribe link included in each communication.

Marketing communications are sent only where legally permitted or where consent has been obtained.

7. Data Retention

Personal data is retained only for as long as necessary to fulfill contractual, legal, and legitimate business purposes.
Accounting and tax documents are retained according to Romanian legislation.

8. Data Sharing

Personal data may be shared with:

Accounting and legal service providers
IT and hosting providers
Payment processors
Logistics partners
Advertising and analytics providers
Public authorities where legally required

Personal data is never sold to third parties.

9. Data Subject Rights

Right of access
Right to rectification
Right to erasure
Right to restriction
Right to data portability
Right to object
Right to withdraw consent
Right to lodge a complaint with the Romanian Supervisory Authority (ANSPDCP)

Requests regarding personal data may be sent to:
sales@euroliftmaster.com

10. Security and Limitation of Liability

The Company implements appropriate technical and organizational measures to protect personal data.
However, no electronic transmission or storage system can be guaranteed to be completely secure.

To the maximum extent permitted by law, Euro Lift Master SRL shall not be liable for indirect damages resulting from cyber incidents beyond its reasonable control.

11. Policy Updates

This Privacy Policy may be updated periodically to reflect legal or operational changes.
The updated version becomes effective upon publication on this website.